The Blarney Hole by Blackthorn Extends Golf Season

Published Thursday, September 28, 2017

Tim Firestone, co-owner of Blackthorn, announced last month that his management group had taken over the former Golf Club of Granger at Toscana Park, which closed suddenly in February. They’ve since touched up the space and renamed it The Blarney Hole by Blackthorn.

The Blarney Hole will open to the public Friday with a ribbon-cutting event.

The Blarney Hole features nine simulator stations on two levels. Customers can bring in their own clubs and play famous courses by hitting golf balls into a screen. Or they can work on their swings in a driving range mode. They can even schedule lessons with teaching professionals.

Yes, there will be leagues. And yes, there will be benefits for holders of the $99-a-year loyalty card.

But the point in branching out the Blackthorn business isn’t just to attract golf junkies. Firestone and his business partner, Erik Haag, want to market their new space as a more relaxed environment.

“You don’t have to be an avid golfer,” Firestone said. “It’s not as intimidating. We’re looking to tap into our corporate relationships, personal relationships and then the general public. It’s like, ‘Hey, come on out, have some beers, hit the ball in the net.’”

Consider the possibilities as an event space: corporate parties, client hosting, team building. Firestone mentioned doing special events like wine tasting, where a different winery would be set up in each bay. We’re talking about an indoor wine walk here.

Firestone and his team have already put together a serious marketing campaign in hopes of attracting that kind of corporate and event business.

Read the full story by Jake Brown in the South Bend Tribune



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