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Thank goodness for technology to enhance our capacities to still connect with others and conduct business. While we may all be sick of Zoom and Teams, they are critical tools in order for us to operate.
We recently used the services of Chamber member TJ21 Media Group to live stream our event with Governor Holcomb. This was our first dive into live streaming, and earlier in the year, we worked with PentaVision on video work for marketing purposes.
Live Stream
 TJ Jorgensen | Founder & CEO TJ21 |
During the pandemic, every business has had to pivot in some way to survive. For TJ21, funerals became big business. “Many people were forced to make changes to their marketing, their social media presence and their video projects, including live events. This even affected funerals due to the limitation of people in a funeral home,” said TJ Jorgensen, founder & CEO of TJ21.
“For the last six years, we have been working on becoming the premier live production company in the area, and when the pandemic hit, we were already prepared to help. We began—and still continue to do—live streaming of funerals with multiple cameras, on-screen graphics, etc. We worked with at least 10 different nonprofits in the Michiana area to help bring their previously-canceled annual fundraisers to life with a live virtual event. We continue to do this still today. We film about five to six funerals a month, and more and more people are having us live stream their wedding and reception,” said Jorgensen.
The company has the ability to have up to 12 cameras streaming at the same time. This ensures that nothing is missed and everything is completely live.
Video
In addition to live streaming opportunities, video is another tool to use to bring your brand to life. According to Buffer, YouTube is the second biggest social media site, is owned by Google—making it the second largest search engine after Google. “If you want your product or business to be seen on Google, you really need to have a video presence (video on your website, social media),” said Jorgensen.
Adobe Spark says that if your business could benefit from producing video tutorials or walk-throughs, visually-driven instructional content, product reviews or interviews, video is a must for reaching more than two billion monthly users.
Chamber member businesses like TJ21, PentaVision, Miles Media, Grassroots Media, Nicolini Media, Family Broadcasting and several marketing communication firms offer video production and live streaming services.
“We are able to either come to your location (with masks and social distancing) and film or produce live whatever it is you need. We can also stream your business live from your cell phone into our studio to where we can push that live with software we use here,” he said.
Not all businesses can afford to pursue video at the highest quality, with a production house like TJ21. “If you are unable to afford a professional company to shoot your commercial or live event, I recommend using proper lighting and sound. These are crucial. Don't shoot against a window, but rather use the light of the window to show onto your subject. Use a lav or microphone for your audio. Use a tripod for your phone. When it comes to social media, you want to make sure that your video is not very long because people lose engagement quickly. Depending on what it is about, you should be anywhere from 30 seconds up to about three minutes at the most. The goal is to keep people engaged and locked in to your story or message. But if you are needing to really get your message out there, consider hiring a professional company that can help get the job done right,” Jorgensen said.
