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Director of Marketing

South Bend Public Transportation Corporation (Transpo)


Company Overview: Transpo provides fixed route and paratransit services throughout South Bend and Mishawaka, providing vital connections to employment, healthcare, educational, recreational and entertainment opportunities.
Industry: Public Transportation
Website: sbtranspo.com
Location:
1401 S. Lafayette Blvd
South Bend, IN 46613

Job Description:

This key position is a member of the Executive Leadership Team and is responsible for all activities related to conceptualizing and implementing marketing strategy and achieving marketing targets.

  • Responsible for the strategic development of marketing and business development initiatives and overall management of the marketing department, including all communication and customer service initiatives
  • Assists with organization growth and development including leveraging new technologies, innovations and partnerships
  • Participates in state and federal legislative initiatives
  • Assists with state and federal grant applications and program oversight as needed
  • Oversees the development and production of all promotional and printed materials
  • Responsible for all internal and external communications including website, social media, employee communications, public and media relations
  • Plans and coordinates internal and external special events and promotions, including community outreach initiatives to increase ridership
  • Supervises Marketing Manager and assists with supervision of Information Booth and Front Desk staff as needed
  • Responsible for Transit Advertising Program and serves as point of contact for third party advertising partner

Job Requirements:

  • Bachelor's Degree in Marketing, Communications, Public Relations or related field
  • Minimum of 3-5 years supervisory/management experience
  • Proven leadership experience in marketing or a related field
  • Exceptional communication, time management, quantitative and analytical skills
  • Strong presentation skills with a persuasive nature
  • Proficient in Microsoft Office, Abobe and other software
  • Familiarity with public transit systems and/or public agencies is essential
Skills/Keywords: Marketing, Business Development
Compensation: Commensurate with experience

To Apply for this position:

Please submit a cover letter with salary requirements and resume to Tracy Davis, Director of Human Resources at tdavis@sbtranspo.com.



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