Director of Marketing

South Bend Public Transportation Corporation (Transpo)


Company Overview: Transpo provides public transportation services to the cities of South Bend and Mishawaka
Industry: Public Transportation
Website: sbtranspo.com" target="_blank">sbtranspo.com
Location:
1401 S. Lafayette Blvd
South Bend, IN 46613

Job Description:

This key position is a member of Transpo's Executive Leadership team and is responsible for all activities related to conceptualizing and implementing marketing strategy and achieiving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; community outreach; public and media relations; direct supervision of marketing and customer service staff.

Essential Duties & Responsibilities

  • Responsible for the strategic development of marketing and business development initiatives and overall management of the marketing department
  • Participates in legislative  and other initiatives as assigned by the General Manager & CEO
  • Oversees the design and production of all printed materials
  • Responsible for all internal and external communications including website, social media, employee communications, public and media relations
  • Plans and coordinates internal and external events including community outreach initiatives and programs to increase ridership
  • Direct supervision of Marketing Assistant, Customer Service Representative and Information Booth Specialists
  • Oversees all aspects of Customer Service
  • Responsible for Transit Advertising program and serves as point of contact for advertising contract and management of the RFP process

 

 

Job Requirements:

  • Minimum of three to five years supervisory / management experience
  • Bachelor's Degree in Marketing, Communications, Public Relations or related field and a minimum of three years hands-on experience in marketing related position or equivalent combination of education and experience
  • Excellent written, verbal and interpersonal communication skills
  • Ability to work in a fast-paced, mission-driven environment

Full Job Description

Skills/Keywords: Marketing, Public Relations, Communication Outreach
Compensation: Based on experience

To Apply for this position:

Please submit a cover letter, resume and salary requirements to Tracy Davis, Director of Human Resources at tdavis@sbtranspo.com



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